In a segment dominated by long standing international and domestics brands, it is challenging for a new entrant to create a unique voice, a unique brand appeal and a diverse but loyal fan base.
blueEX worked with Burger Lab’s startup team and formed a relationship that delivered great sales without losing it’s focus on brand development. This effort resulted in a great food franchise that is growing by leaps and bounds every day.
Our brand team set the tone for the new brand by creating a branding guideline that was based on a unique illustration style. This included characters, environment and situations to create a story unique to the Burger Lab Brand.
Every Burger Lab Outlet is carefully designed and decorated with original artwork that adds to the brand's value. blueEX provided key consultancy and expertise on Outlet location, layout and ambience
No new brand can gain traction without a social media strategy that creates some network effects, and Burger Lab’s posts on Social Media Channels had great organic reach and shareability. The Social Media Conversations around the Brand are the key aspects driving brand awareness and recall.
A web presence is essential for any brand and we created a modern resposive interface for Burger Lab that not only forms a part of the Burger Lab story but is also the quickest way to order!