Board of Directors

Mr. Elahi has had an illustrious career as Civil Servant of Pakistan and has served on the Board of several government and semi-private entities in Pakistan such as Board of Investment, PNSC, and Export Processing Zone Authority. During his tenure as Chairman PNSC, he led the turnaround of the organization into a success story showing record profit and upgraded ratings to AA at a time when International Shipping was facing severe crisis.

• Ex-Chairman & CEO, Pakistan National Shipping Corporation (PNSC).
• Secretary Investment, Government of Sindh.
• Secretary Labour – Chairman Sindh Workers Welfare Board, Government of Sindh.
• Secretary Tourism, Government of Sindh.
• Secretary Industries & Commerce – Chairman Site, Government of Sindh.
• Chairman Export Processing Zone Authority - Government of Pakistan.
• Deputy Commissioner Karachi – South – Sindh.
• Deputy Commissioner Quetta – Baluchistan.

Mrs. Elahi is the founder of Reverie Publishers and Director of E&U Foods Pvt. Ltd. An Early Learning Years Educator, she founded Reverie Publishers for translating her passion of literature and to revive the romance of reading and writing in Pakistan. She is an acclaimed writer with many publications for Pakistan’s leading print & digital magazine, ‘Destinations’. Furthermore, Mrs. Elahi is an active member of the society’s Corporate Social Responsibility (CSR) initiatives in health & education including Baithak School Foundation and Karachi Down Syndrome Programme (KDSP).

Mr. Danish Elahi is the 3rd generation businessman of the Elahi Group, established by his grandfather Mr. Ahsan Elahi (late) in 1971. He has led the family business to become the largest complete logistics & warehousing Company in Pakistan. Mr Danish Elahi for many years has led Elahi Group to now having a strong presence in the sectors it has been involved with including logistics, warehousing, commodity trading, supply chain management, power transmission network, pharmaceutical and passenger transportation network in Pakistan.

He has through his vision & personal involvement led many industry turn around stories including revival ofsick manufacturing industries in Pakistan; Aim is to provide the necessary catalyst for the industries to grow and defined exit for investors through public offering while in the process providing employment to thousands of people related to the industry. Mr. Elahi has been instrumental in the playing his role indevelopment of the capital markets. He is the sponsor and majority shareholder of the Only listed (PSX) Logistics platforms in the country i.e. Universal Network Systems Limited (“GEMUSNL”) and Cordoba Logistics & Ventures Limited (“CLVL”)

Danish Elahi remains an active member of the society’s Corporate Social Responsibility (CSR) initiatives in health & education including sitting as trustee on the The Wasim Akram Foundation (TAF) and Karachi Down Syndrome Program (KDSP).

Profession

2021 – Till Date : Director – Cordoba Logistics & Ventures Limited
2019 – 2021 : Director - Opal Laboratories (Pvt.) Ltd
2017 – 2021 : Director – Universal Network System Limite
2016 – Till Date : Director – Daewoo Pakistan Express Bus Service Limite
2015 - 2019 : Director - Aspin Pharmaceuticals
2014 – Till Date : Director – Steel Complex (Pvt) Limite
2007 – Till : DatCEO - Elahi Group of Companie

Education

2004-2007 : Institute of Chartered Accountant of England & Wales: AC
2001-2004 : London School of Economics and Political Sciences, BSc (Hons) Acct and Financ
1999-2001 : Karachi Grammar Schoo
1993-1999 : St. Patrick’s High School; O-Level

A young and dynamic entrepreneur with more than 3 decades of family experience in the logistics industry, Imran Baxamoosa is leading Blue-Ex since 2010. Under his leadership, the Company pivoted to E-Commerce Logistics and became the first company to offer Cash on Delivery Services across Pakistan. BlueEX’s Industry leading processes and technology in the domain of E-Commerce Logistics - including web-based consignment note creation and warehouse management automation, became the de-facto standard and were adopted by countless domestic courier and fulfillment companies.

He directed the Company to a position where UNS has established itself as one of the larger players in domestic online retail market with a share of more than 20% of all online retail deliveries in Pakistan. Always a team player and someone who believes all services are made for people; Imran knows that people are the most important assets whether as Employees or Customers.

Mirza Qamar Baig has been Pakistan Ambassador’s to Italy, Commerce Secretary, and Provincial Chief Secretary. He has also been Chairman and CEO of Pakistan Steel, and has served on several Boards, including the State Bank of Pakistan and the National School of Public Policy, in addition to certain private sector Corporates. He has also been the President of World Food Programme, the UN agency, with presence in around 80 countries, tasked to fight hunger. A visiting Fellow at Cambridge University, he has been working on poverty related issues, with a particular focus on institutions. An author of several reports and research papers, Mr. Qamar is a recipient of one of the highest civil awards of Italy.

Ms. Malik is the Director Strategy, for Colliers, a leading international real estate firm. She has had an illustrious career and worked for companies like Rocket Internet, Citibank, Bain & Company and Engro in Singapore and Dubai before joining Rocket Internet in 2014 to launch Jovago, as its Managing Director. Nadine brings with her vast experience of online retailing and e-commerce that shall be instrumental in growth and future relationship building across multiple industries for Blue-Ex.

Ali started his career with ICI Pakistan managing a portfolio of over 30 associated companies to cater the need of clients for over 1000 chemicals worldwide. After a short stint at ICI, he moved to Citibank and geared to become a career banker by profession and spent over 12 years working across 5 countries and all Consumer Credit units including, Fraud Risk, Credit Policy and Collections Strategy & Operations.

In 2016, when he joined BlueEx as Chief Operating Officer, he brought his banking specialization and experience in analytics, organization structure and people management.

Asfandyar has a combined experience of over 15 years in the areas of Luxury and Fashion Retail; Manufacturing and Export of Leather Products; and e-Commerce. Asfandyar performs a leadership role at the Chainstore Association of Pakistan, the official trade body for ‘Organized Retail’ in the country. He also serves on the National e-Commerce Council, a body of representatives from the public and private sectors, constituted under the National e-Commerce Policy approved by Federal Cabinet in October, 2019. The main objective of the NeCC is to develop effective collaboration with all relevant sectors for practical implementation of the e-Commerce Policy of Pakistan.