Management

A young and dynamic entrepreneur with more than 3 decades of family experience in the logistics industry, Imran Baxamoosa is leading Blue-Ex since 2010. Under his leadership, the Company pivoted to E-Commerce Logistics and became the first company to offer Cash on Delivery Services across Pakistan. BlueEX’s Industry leading processes and technology in the domain of E-Commerce Logistics - including web-based consignment note creation and warehouse management automation, became the de-facto standard and were adopted by countless domestic courier and fulfillment companies.

He directed the Company to a position where UNS has established itself as one of the larger players in domestic online retail market with a share of more than 20% of all online retail deliveries in Pakistan. Always a team player and someone who believes all services are made for people; Imran knows that people are the most important assets whether as Employees or Customers.

Ali started his career with ICI Pakistan managing a portfolio of over 30 associated companies to cater the need of clients for over 1000 chemicals worldwide. After a short stint at ICI, he moved to Citibank and geared to become a career banker by profession and spent over 12 years working across 5 countries and all Consumer Credit units including, Fraud Risk, Credit Policy and Collections Strategy & Operations.

In 2016, when he joined BlueEx as Chief Operating Officer, he brought his banking specialization and experience in analytics, organization structure and people management.

Salman, with over 18+ years of C-Suite professional career started with Ernst & Young as Team Lead in audits, advisory, consulting managing blue-chip clients’ portfolio of banking, automobiles, energy, and logistics sectors. He joined SLC as Manager Finance and soon, became the CFO of the Company managing balance sheet of over PKR 8 billion with focus on clients’ credit management, treasury, ratings, governance, controls and large ticket lending & borrowings for the Company including Sukuks, listed and privately placed term finance certificates, equity arrangement.

After SLC, he joined EFS as CFO and CS primarily responsible for managing funds of over GBP 20 Million for a DFID-UK funded international education project and other partner organizations. Expanded the financial and technological reach for over 800 private schools for program implementation and monitoring to ensure primary education for over 400,000 students. Before joining BlueEx, he was leading the company as CEO, managing the clients’ partnerships, intellectual material development and field operations.

Ather Sheraz Kashif Dar serves as the Head of Human Resources at BlueEX, bringing over 22 years of comprehensive HR experience across manufacturing and service-driven organizations. His role centres on strengthening the link between business objectives and people practices, ensuring that growth is supported by clear systems, capable leadership, and a respectful workplace culture.

Ather leads the full spectrum of HR functions, including Talent Acquisition, workforce planning, performance management, employee relations, policy governance, and the complete employee lifecycle. He works closely with senior leadership and line managers to address people challenges thoughtfully, balancing organizational needs with fairness and consistency.

Known for his approachable and steady leadership style, Ather believes that trust, clarity, and accountability are essential for strong teams. He places particular emphasis on enabling managers to lead effectively while ensuring employees feel supported and valued. His approach reflects the belief that policies matter, but how leaders apply them matters even more.

He has over 23 years of experience in e-Business Strategy Planning & Execution, Web Application Development & deployment of open-source based applications specializing in E-Commerce and Process Development & Customization for Online Retail & Logistics.

Prior to that, he served as Director of Technology & Platform Services –in TCS from 2020 to 2022, Director Tech & Operations at blueEX from 2011 to 2020 and in various capacities at Universal Freight Systems (Private) Limited from 1999 to 2011. He re-engineered the organization and key applications to strengthen quality of service, timely delivery, and staff capabilities while improving reliability and reducing costs. Transformed and aligned technology as a strategic business partner. Responsible for the design and support of all technology, including the management of system administration, application development, and quality assurance teams.

He ensures statutory compliance, strengthens internal controls, and develops risk-based processes to safeguard assets and enhance governance. His leadership in planning and executing internal-audit programs enables early risk identification and remediation, supporting sustainable growth and stakeholder confidence.

He remains committed to upholding the highest standards of corporate governance and financial stewardship, continually strengthening governance frameworks and compliance culture across the organization.

Zeeshan, a certified Supply Chain Professional, with over 18 years of rich experience in shipping, logistics, freight both in international and domestic markets, has experience of leading high-performance teams enhancing efficiency and productivity and managing costs inefficiencies.

He has attended various trainings in sales & marketing, leadership roles and business management helped him in his work to evaluate opportunities, risks and deliver innovative new solutions for the company. Since last 4 years at Blue-Ex, he is leading international business sales side while also managing the franchise of Aramex in Pakistan.

Noman is a certified aviation Logistic Supply chain professional and airfreight industry specialist with over 22 years of experience with various Pakistani flag carriers such as Aero Asia Intl., Air Blue, Shaheen Air and Serene Air.

He has played a pioneering role in the development and successful implementation of the e-Cargo portal in the Pakistan airfreight industry for domestic & International cargo booking, which turned the market trend towards technology driven business. He participated actively in the development/execution of various airline-based products’ like Aero Asia Express, On-Board Courier (OBC) under Aero Asia International Airlines and Blue-Ex, Domestic Airport to Airport Cargo/Airport to Door Cargo (AAC/ADC) consolidation.

He has also played a key role in the introduction of major International courier brands in Pakistan like LINEX (AAC Line haul product of Cathay Pacific Airlines) and the complete operational structure of Aramex International, UAE with in-house customs clearance with professional relationship building in Pakistan Customs and other associates.

Multi-faceted, efficient & reliable HOD. Proven track record of successfully coordinating and implementing new hire training and launching new products. Highly organized and can manage multiple diverse projects with excellence and within budget. A strong collaborator liaison with customers, vendors and all level of management. Great attention to detail; skilled in multitasking, prioritizing, analyzing and project execution. Exceptional leadership abilities; good communication skills, easily adaptable to change, and thrives in a fast pace environment.

Constantly receives commendations, recognitions and awards for superb work performance, originating and implementing new processes and managing and completion of projects.

Possess the highest degree of integrity supported by a flawless record of maintaining confidentiality, Results – Driven, High Achiever and Focused Thinker.