Management

A young and dynamic entrepreneur with more than 3 decades of family experience in the logistics industry, Imran Baxamoosa is leading Blue-Ex since 2010. Under his leadership, the Company pivoted to E-Commerce Logistics and became the first company to offer Cash on Delivery Services across Pakistan. BlueEX’s Industry leading processes and technology in the domain of E-Commerce Logistics - including web-based consignment note creation and warehouse management automation, became the de-facto standard and were adopted by countless domestic courier and fulfillment companies.

He directed the Company to a position where UNS has established itself as one of the larger players in domestic online retail market with a share of more than 20% of all online retail deliveries in Pakistan. Always a team player and someone who believes all services are made for people; Imran knows that people are the most important assets whether as Employees or Customers.

Ali started his career with ICI Pakistan managing a portfolio of over 30 associated companies to cater the need of clients for over 1000 chemicals worldwide. After a short stint at ICI, he moved to Citibank and geared to become a career banker by profession and spent over 12 years working across 5 countries and all Consumer Credit units including, Fraud Risk, Credit Policy and Collections Strategy & Operations.

In 2016, when he joined BlueEx as Chief Operating Officer, he brought his banking specialization and experience in analytics, organization structure and people management.

Ather Sheraz Kashif Dar serves as the Head of Human Resources at BlueEX, bringing over 22 years of comprehensive HR experience across manufacturing and service-driven organizations. His role centres on strengthening the link between business objectives and people practices, ensuring that growth is supported by clear systems, capable leadership, and a respectful workplace culture.

Ather leads the full spectrum of HR functions, including Talent Acquisition, workforce planning, performance management, employee relations, policy governance, and the complete employee lifecycle. He works closely with senior leadership and line managers to address people challenges thoughtfully, balancing organizational needs with fairness and consistency.

Known for his approachable and steady leadership style, Ather believes that trust, clarity, and accountability are essential for strong teams. He places particular emphasis on enabling managers to lead effectively while ensuring employees feel supported and valued. His approach reflects the belief that policies matter, but how leaders apply them matters even more.

He ensures statutory compliance, strengthens internal controls, and develops risk-based processes to safeguard assets and enhance governance. His leadership in planning and executing internal-audit programs enables early risk identification and remediation, supporting sustainable growth and stakeholder confidence.

He remains committed to upholding the highest standards of corporate governance and financial stewardship, continually strengthening governance frameworks and compliance culture across the organization.

Zeeshan, a certified Supply Chain Professional, with over 18 years of rich experience in shipping, logistics, freight both in international and domestic markets, has experience of leading high-performance teams enhancing efficiency and productivity and managing costs inefficiencies.

He has attended various trainings in sales & marketing, leadership roles and business management helped him in his work to evaluate opportunities, risks and deliver innovative new solutions for the company. Since last 4 years at Blue-Ex, he is leading international business sales side while also managing the franchise of Aramex in Pakistan.

Multi-faceted, efficient & reliable HOD. Proven track record of successfully coordinating and implementing new hire training and launching new products. Highly organized and can manage multiple diverse projects with excellence and within budget. A strong collaborator liaison with customers, vendors and all level of management. Great attention to detail; skilled in multitasking, prioritizing, analyzing and project execution. Exceptional leadership abilities; good communication skills, easily adaptable to change, and thrives in a fast pace environment.

Constantly receives commendations, recognitions and awards for superb work performance, originating and implementing new processes and managing and completion of projects.

Possess the highest degree of integrity supported by a flawless record of maintaining confidentiality, Results – Driven, High Achiever and Focused Thinker.